Any tips for last minute holiday season prep?

If you’ve procrastinated on holiday planning, you are not alone. And you are definitely not doomed. 

1. Take the time to define your key goals and objectives for this year's holiday marketing. What does success look like for your campaigns? What are your most important KPIs? Are you looking to drive awareness-related metrics or sales-related metrics, such as conversions?
2. Keep in mind the types of holiday customers! How can you personalize your experience for Window Shoppers, Gift Givers, VIP Spenders, Deal Hunters, Cart Abandoners and more? One way to do this is through personalization tools like segmentation, triggered campaigns, Liquid personalization, and dynamic content personalization (i.e. Connected Content).
3. During the height of the shopping holiday, customers are abandoning the checkout flow and failing to complete transactions before they depart. Don't forget to send automated reminders to users who have not finished their transactions (and are opted-in to each channel) to bring them back into the checkout flow. Leverage A/B testing to determine the ideal timing windows for these messages and use personalized messages and special offers to nudge recipients to return and complete their purchases.