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Sr. CRM Specialist, Lifecycle Marketing
Apply here Phoenix, Arizona / Hybrid Remote Full time Overview We are seeking a skilled and dynamic Sr. Lifecycle Specialist to join our Loyalty and CRM team. In this role, you will be responsible for developing customer lifecycle strategies and journeys, taking ownership from wireframing to execution. As a key contributor, you will collaborate with cross-functional teams to ensure seamless integration and deliver a superior customer experience. The ideal candidate possesses a blend of technical expertise, strategic thinking, and a passion for optimizing customer interactions as well as driving customer engagement, retention, and business growth through innovative CRM strategies. Overview of Responsibilities Develop and execute holistic lifecycle marketing strategies integrating email, SMS, push and app. Architect and execute advanced CRM lifecycle strategies aimed at enhancing customer engagement, LTV, retention and aligns with marketing business goals. Lead the end-to-end development of customer lifecycle journeys, from wireframing to testing and deployment. Manage end-to-end lead flow process and automated campaign development. Hands-on management of marketing automation platform. Utilize CRM platforms and coding languages to ensure the technical feasibility of journeys. Analyze customer data to optimize journeys and drive data-driven improvements. Collaborate with internal teams to align CRM strategies with overall business objectives. Conduct A/B testing and continuously optimize customer journeys for engagement and conversion. Familiarity working across all digital channels: Email, SMS, Push, In-app messages, and Content Card channels. Partner with Data and Analytics partners and implement personalization strategies to tailor customer interactions based on preferences and behaviors. Develop segmentation models for targeted and effective communication strategies. Utilize analytics tools (including GA4) for performance measurement and reports. Provide insight into strategies that will enhance / improve lead generation, nurture campaigns, customer engagement, and database optimization. Support CRM team for additional QA and CRM support for day to day campaigns. #LI-CS1 Qualifications Bachelor’s degree in Marketing, Business, Computer Science, or related field. 3-5 years experience as a Lifecycle Specialist with expertise in CRM platforms and marketing automation tools. Strong understanding of customer lifecycle management, journey mapping, personalization, and segmentation. Understands core principles of marketing analysis, testing and optimization. Proficient in coding languages relevant to CRM development. Excellent analytical and problem-solving skills. Strong communication and collaboration skills. Detail-oriented with a focus on delivering high-quality results. Preferred: Certification in CRM or related field. Previous experience with Braze or similar CRM platforms. Familiarity with UX/UI principles. Experience with data analytics tools. Benefits In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include: Competitive pay Sick time plan that you can use to support you or your immediate families health Vacation accrual plan Opportunities for career growth 15% discount for you and one other family member in your household on all purchases made at Sprouts Flexible schedules Employee Assistance Program (EAP) 401(K) Retirement savings plan with a generous company match Company paid life insurance Contests and appreciation events throughout the year full of prizes, food and fun! Eligibility requirements may apply for the following benefits: Bonus based on company and/or individual performance Affordable benefit coverage, including medical, dental and vision Health Savings Account with company match Pre-tax Flexible Spending Accounts for healthcare and dependent care Company paid short-term disability coverage Paid parental leave for both mothers and fathers Paid holidays8Views1like0CommentsSenior CRM Specialist
Apply here:Senior CRM Specialst Overview The Sr. Specialist, CRM plays a key role in executing CRM strategies and tactics to drive customer engagement and retention at Sprouts. This role will execute the day-to-day CRM operations including campaigns and maintaining the health of our customer database. The Sr. Specialist, CRM will support campaign measurement and reporting, keep up on industry trends, and will partner with internal and external partners and stakeholders to execute on recommendations to improve and optimize campaign performance. The ideal candidate will be a data driven analytical thinker with a proven track record of executing successful CRM campaigns. Overview of Responsibilities Execute CRM strategies and tactics to drive customer engagement and retention. Build and execute CRM campaigns, customer lifecycle journeys and identify opportunities for optimization including customer segmentation strategies. Execute A/B testing strategies to optimize marketing content and campaigns. Utilize CRM platforms and coding languages to ensure the technical feasibility of journeys and dynamic content. Test and QA all CRM campaign activity. Monitor and manage email deliverability and SMS compliance. Implement and provide input on CRM account growth strategies. Troubleshoot and problem solve as necessary to address delivery issues, excessive bounce rates, or significant unsubscribing. Manage CRM calendar and help lead cross-functional content planning and reporting meetings; Project managing CRM campaign calendar/stakeholders. Coordinate with creative teams to develop compelling CRM content. Partner with Data and Analytics partners and implement personalization strategies to tailor customer interactions based on preferences and behaviors. Analyze reports, campaign performance and customer data to identify trends and opportunities to optimize customer engagement. Develop and maintain relationships with key stakeholders, including vendors and internal partners. Staying up to date with the latest trends and best practices in CRM marketing. Maintain professional and technical knowledge by attending educational workshops. Ensure compliance with CAN-SPAM Act and all other applicable regulations and best practices. Qualifications Bachelor's degree in Marketing, Business, or related field. 2-3+ years of experience in CRM marketing. Experience with Braze platform preferred. Advanced skills in MS Office and project management tools, Asana experience preferred. Understanding of marketing-related metrics and KPIs. Ability to apply critical thinking and problem-solving to optimize marketing programs. Strong technical knowledge including HTML, Webhooks and Liquid Syntax. Graphic design experience a plus. Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously. Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams. Strong analytical skills, with experience using data to inform and drive decision-making. A proven track record of executing successful CRM campaigns.280Views0likes1CommentSenior CRM Specialist, Lifecycle Marketing
Senior CRM Specialist, Lifecycle Marketing Phoenix, Arizona / Hybrid Remote Full time Overview We are seeking a skilled and dynamic Sr. Lifecycle Specialist to join our Loyalty and CRM team. In this role, you will be responsible for developing customer lifecycle strategies and journeys, taking ownership from wireframing to execution. As a key contributor, you will collaborate with cross-functional teams to ensure seamless integration and deliver a superior customer experience. The ideal candidate possesses a blend of technical expertise, strategic thinking, and a passion for optimizing customer interactions as well as driving customer engagement, retention, and business growth through innovative CRM strategies. Overview of Responsibilities Develop and execute holistic lifecycle marketing strategies integrating email, SMS, push and app. Architect and execute advanced CRM lifecycle strategies aimed at enhancing customer engagement, LTV, retention and aligns with marketing business goals. Lead the end-to-end development of customer lifecycle journeys, from wireframing to testing and deployment. Manage end-to-end lead flow process and automated campaign development. Hands-on management of marketing automation platform. Utilize CRM platforms and coding languages to ensure the technical feasibility of journeys. Analyze customer data to optimize journeys and drive data-driven improvements. Collaborate with internal teams to align CRM strategies with overall business objectives. Conduct A/B testing and continuously optimize customer journeys for engagement and conversion. Familiarity working across all digital channels: Email, SMS, Push, In-app messages, and Content Card channels. Partner with Data and Analytics partners and implement personalization strategies to tailor customer interactions based on preferences and behaviors. Develop segmentation models for targeted and effective communication strategies. Utilize analytics tools (including GA4) for performance measurement and reports. Provide insight into strategies that will enhance / improve lead generation, nurture campaigns, customer engagement, and database optimization. Support CRM team for additional QA and CRM support for day to day campaigns. #LI-CS1 Qualifications Bachelor’s degree in Marketing, Business, Computer Science, or related field. 3-5 years experience as a Lifecycle Specialist with expertise in CRM platforms and marketing automation tools. Strong understanding of customer lifecycle management, journey mapping, personalization, and segmentation. Understands core principles of marketing analysis, testing and optimization. Proficient in coding languages relevant to CRM development. Excellent analytical and problem-solving skills. Strong communication and collaboration skills. Detail-oriented with a focus on delivering high-quality results. Preferred: Certification in CRM or related field. Previous experience with Braze or similar CRM platforms. Familiarity with UX/UI principles. Experience with data analytics tools. Benefits In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include: Competitive pay Sick time plan that you can use to support you or your immediate families health Vacation accrual plan Opportunities for career growth 15% discount for you and one other family member in your household on all purchases made at Sprouts Flexible schedules Employee Assistance Program (EAP) 401(K) Retirement savings plan with a generous company match Company paid life insurance Contests and appreciation events throughout the year full of prizes, food and fun! Eligibility requirements may apply for the following benefits: Bonus based on company and/or individual performance Affordable benefit coverage, including medical, dental and vision Health Savings Account with company match Pre-tax Flexible Spending Accounts for healthcare and dependent care Company paid short-term disability coverage Paid parental leave for both mothers and fathers Paid holidays Apply here: https://jobs.sprouts.com/jobs/271004?lang=en-us342Views0likes0CommentsSenior CRM Specialist
Senior CRM Specialist Phoenix, Arizona / Hybrid Remote Full time Overview The Sr. Specialist, CRM plays a key role in executing CRM strategies and tactics to drive customer engagement and retention at Sprouts. This role will execute the day-to-day CRM operations including campaigns and maintaining the health of our customer database. The Sr. Specialist, CRM will support campaign measurement and reporting, keep up on industry trends, and will partner with internal and external partners and stakeholders to execute on recommendations to improve and optimize campaign performance. The ideal candidate will be a data driven analytical thinker with a proven track record of executing successful CRM campaigns. Overview of Responsibilities Execute CRM strategies and tactics to drive customer engagement and retention. Build and execute CRM campaigns, customer lifecycle journeys and identify opportunities for optimization including customer segmentation strategies. Execute A/B testing strategies to optimize marketing content and campaigns. Utilize CRM platforms and coding languages to ensure the technical feasibility of journeys and dynamic content. Test and QA all CRM campaign activity. Monitor and manage email deliverability and SMS compliance. Implement and provide input on CRM account growth strategies. Troubleshoot and problem solve as necessary to address delivery issues, excessive bounce rates, or significant unsubscribing. Manage CRM calendar and help lead cross-functional content planning and reporting meetings; Project managing CRM campaign calendar/stakeholders. Coordinate with creative teams to develop compelling CRM content. Partner with Data and Analytics partners and implement personalization strategies to tailor customer interactions based on preferences and behaviors. Analyze reports, campaign performance and customer data to identify trends and opportunities to optimize customer engagement. Develop and maintain relationships with key stakeholders, including vendors and internal partners. Staying up to date with the latest trends and best practices in CRM marketing. Maintain professional and technical knowledge by attending educational workshops. Ensure compliance with CAN-SPAM Act and all other applicable regulations and best practices. #LI-CS1 Qualifications Bachelor's degree in Marketing, Business, or related field. 2-3+ years of experience in CRM marketing. Experience with Braze platform preferred. Advanced skills in MS Office and project management tools, Asana experience preferred. Understanding of marketing-related metrics and KPIs. Ability to apply critical thinking and problem-solving to optimize marketing programs. Strong technical knowledge including HTML, Webhooks and Liquid Syntax. Graphic design experience a plus. Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously. Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams. Strong analytical skills, with experience using data to inform and drive decision-making. A proven track record of executing successful CRM campaigns. Benefits In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include: Competitive pay Sick time plan that you can use to support you or your immediate families health Vacation accrual plan Opportunities for career growth 15% discount for you and one other family member in your household on all purchases made at Sprouts Flexible schedules Employee Assistance Program (EAP) 401(K) Retirement savings plan with a generous company match Company paid life insurance Contests and appreciation events throughout the year full of prizes, food and fun! Eligibility requirements may apply for the following benefits: Bonus based on company and/or individual performance Affordable benefit coverage, including medical, dental and vision Health Savings Account with company match Pre-tax Flexible Spending Accounts for healthcare and dependent care Company paid short-term disability coverage Paid parental leave for both mothers and fathers Paid holidays Apply here:https://jobs.sprouts.com/jobs/268225?lang=en-us511Views0likes0Comments