Karan-Tibdewal
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Impact of CRM on business metrics 📈
Hello all, I was wondering if anyone here has worked on measuring the impact of CRM on business metrics - this could be anything from retention to revenue, etc. I would love to know how you went about it (perhaps a global control?) & what were the high-level results. I have done this personally with a lot of my clients & have seen mixed results. We had tangible results for some of the apps - a 40% purchase uplift over a long period of time for a mobility app, etc. But in some cases, we saw a decline in not sending users any comms at all. Would love to hear your thoughts, experiences, methodology, and results.138Views0likes0CommentsImpact of CRM on business metrics
Hello all 👋, I was wondering if anyone here has worked on measuring the impact of CRM on business metrics - this could be anything from retention to revenue, etc. I would love to know how you went about it (perhaps a global control?) & what were the high-level results. I have done this personally with a lot of my clients & have seen mixed results. We had tangible results for some of the apps - a 40% purchase uplift over a long period of time for a mobility app, etc. But in some cases, we saw a decline in not sending users any comms at all. Would love to hear your thoughts, experiences, methodology, and results.639Views0likes0CommentsHow are CRM teams currently training their juniors?
Recently while training a newbie, I realised that there are currently no good resources to train & educate someone for lifecycle marketing. The resources they find online are mostly still talking about CRM from a SaaS or B2B perspective. I am wondering if anyone has run into a similar issue or has an internal system which they think does the trick. Also happy to share best practices from my viewpoint, but would love to get ideas.1.6KViews0likes2CommentsHello 👋, I'm Karan - a CRM Freelancer & Growth Consultant
Hey all, lovely to be here! I'm a CRM freelancer & have worked for over 5 years with Braze. I currently help my clients with wide-ranging CRM projects. I started my CRM journey at Hellofresh & have worked with some of the leading subscription apps like Blinkist, Soundcloud, Deezer, etc. I love sharing what I learn along the way & post on Linkedin about some of my learnings & CRM frameworks. I also host a bi-weekly CRM podcast, LTV Talks, where I interview folks working on CRM & Subscription Optimization topics. If you want to connect on Linkedin or look at some of my work so far.1.2KViews4likes1Comment