elyssa
Practitioner II
Joined 2 years ago
User Profile
User Widgets
Contributions
Re: How to measure channel engagement and effectiveness
So I think this is where the plot thickens, I've seen it done through Branch.io tracking (I'm not sure I would recommend it though), so I imagine there are other ways to capture that data. Depending on the size of your team / your engineering support you might want to pick this up with your engineering team - or decide that you might not need a fully fledged tracking system and prioritise! I unfortunately have no knowledge of adobe analytics so unsure of what's doable easily or not with it π551Views1like1CommentRe: How to measure channel engagement and effectiveness
Hello π So, there are two things that I'd make sure are in place to measure all the things you're talking about: - UTM parameters on every link, indicating channels (and there might be a few more steps with your back end to capture all of it) -> this will allow you to understand conversion down the line, especially if you can keep the thread going all the way until actual conversion (purchase for example). In this one, you can get very little (# of ppl who have clicked on a link) or a lot (# of ppl who converted from said link) depending on the effort and your data setup. - Braze canvases will show a certain level of metrics, per 'step', so you should get the engagement metrics per step (rather than aggregated by channel). If you'd like an aggregated view, then I'd turn to currents, and a data visualisation platform, where you'll be able to play with your metrics much easier and create consolidated views (Forgive me in any of the above seems obvious!)554Views0likes3Comments- 2.7KViews0likes0Comments
Bonjour ππ» I'm Elyssa
Where I'm from: Tunisia & Belgium Where I live now: Edinburgh, Scotland π΄σ §σ ’σ ³σ £σ ΄σ Ώ What I do now: I've been a Lifecycle&CRM Consultant for over 2 years now, and I am co-creator of Building Blocks, which aims at empowering CRM teams to build emails faster and smarter thanks to the Content Blocks Braze feature (I think it's cool, ping me about it!) π A brand I admire: Spotify, coming out of left-field, turning an industry on its head, and managing to have your marketing end-of-year (originally email) concept copied by all the other brands? I'm in. Favourite trip I've ever taken: I used to be one of these 20-something whose entire personality revolves around travelling (I even had a travel-newsletter) so this is extra hard! I think perhaps a road-trip from San Francisco to Seattle a few years ago. Wild vistas and less crowded than the usual SF to Los Angeles itinerary! (I love a good road trip)3.2KViews6likes5Comments