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Display an IAM to Mobile web only.

Looking to increase the number of users who use our Mobile app vs our web app.Plan is to display an "It works better in the app" style IAM to users who log in to the web portal via a mobile device.Has anyone had any experience doing something similar...

Impact of CRM on business metrics 📈

Hello all, I was wondering if anyone here has worked on measuring the impact of CRM on business metrics - this could be anything from retention to revenue, etc. I would love to know how you went about it (perhaps a global control?) & what were the hi...

How are you thinking about frequency capping?

Hey everyone! I'm currently doing a review of our frequency capping strategy to ensure that our fans are receiving the 'correct' number of comms and ensuring that the most relevant messages are prioritised.As part of this I'll be deep diving into con...