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Use cases with AI Item Recommendations

MaggieBrennan
Community Manager
Community Manager

What Recommendations and use cases are available with AI Item Recommendations?

1 REPLY 1

jojo_zieff
Braze Employee
Braze Employee

Several types of recommendation can be achieved with this engine , this includes: 

  • AI Personalized - Using Transformer models to predict the best product for each person based on the history of interaction events. 
  • Most recently engaged - which can be tied to any interaction event, (as long as that data is being tracked in Braze in reference to the catalog) including use cases such as: 
    • Recently Clicked 
    • Recently Viewed 
    • Recently Liked 
    • Recently Engaged 
    • Recently Purchased 
  • Most Popular - Which includes most commonly engaged with - tied to any interaction event. This can include
    • Most Viewed 
    • Most Purchased