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Getting Started Braze Bonfire Community

🥇 Community Canvas Challenge July-August 2026

🔥 Braze Bonfire Community Canvas Challenge

Calling all strategy masterminds, lifecycle experts, and marketing wizards!

It’s time to stoke the flames of creativity and show the entire Bonfire community what you’ve got.

Welcome to the Community Canvas Challenge!

Whether you’ve built a beautifully complex multi-channel masterpiece or a brilliantly simple, high-converting flow, we want to see it, celebrate it, and give you the spotlight you deserve.

A Braze Canvas displays with easy to add step components

🏆 What You’ll Win: Fame, Fortune, and Glory

This isn’t just about showing off your dashboard—it’s about claiming your rightful spot among the elite lifecycle marketers in the Braze ecosystem.

Take the Stage: Winning contributions will be featured front and center on the Braze Bonfire Community Homepage for a full week! Your work will inspire thousands of peers across the globe.
Earn Digital Royalty: Every member who participates and shares their qualified canvas build will be awarded the exclusive, limited-edition Braze Bonfire Community Canvas Contributor Badge to proudly display on your profile.
Braze Champion: All contributors will receive 10 points in their Braze Customer Champions Profile

🎟️ How to Enter: Share Your Masterpiece

Screenshot Your Success: Take a high-level screenshot of your Canvas workflow (remember to blur out any sensitive company data or API keys!).
Tell Your Story: Add a post in the Connection Lounge with a screenshot or video of your 1 or more Canvases and a description including:
1. The Strategy: What was the core goal? (e.g., re-engaging lapsed users, driving a summer promotion, onboarding newbies).
2. The Architecture: Why did you design it this way? Did you use Action Paths, specific delay windows, or unique audience entry controls?
3. The Impact: What kind of results or learnings came out of this journey?
  
  Submit your entry by August 31st

Post Your Entry

Happy building, and let the summer challenge begin! ☀️🚀

🎓 Braze Learning Resources

Why We Love Canvas

At the heart of every great customer experience is a thoughtfully mapped journey. With Braze Canvas, you have the ultimate sandbox to design, test, and optimize those experiences in real time.

From orchestrating dynamic cross-channel flows (Email, Push, SMS, Content Cards) to utilizing Intelligent Selection to automatically funnel users into the highest-performing variants, Canvas turns complex data into meaningful, human connections.

On-Demand Training Session: Canvas Context Replay

A Canvas Displays with expert Braze Trainer Winnie explaining the key aspects of canvas context

Note: This webinar recording is available to those with a Braze ID, and can be accessed from the Braze Platform.

Register with Braze ID

Ready to master dynamic user journeys? Join our expert trainer for a deep dive into Canvas Context. We’ll explore how to leverage temporary data to create highly personalized experiences in real-time. You’ll walk away understanding the ‘why’ behind the tech, the common hurdles it solves, and how to implement it in your own projects today.

In this live 1- hour webinar, you’ll learn:

Key benefits of adopting Canvas Context in your campaigns
Where to find it in Braze and how to get set up
A live walkthrough of the dashboard and core functionality
Real-life use cases and examples for inspiration
Additional learning resources to support deeper enablement

This session is ideal for teams looking to explore new capabilities early and understand how Canvas Context can enhance campaign performance and personalization, without requiring full technical training. Can't make the live session? Visit our Success Webinar Library to view all webinars on demand.

Braze Learning Course : Retention and Loyalty Playbook

Note: This course is available to those with a Braze ID, and can be accessed

A personalized, seasonal email displays as an exemplar

from the Braze Platform.

About this course

As the customer acquisition boom begins to wane, brands are shifting their focus toward profitability and sustainability. This transition has led to an increased focus on customer retention and customer loyalty. This playbook includes practical Braze use cases that help marketers improve their existing customer relationships, reduce the risk of churn, and encourage customers to become loyal brand advocates.

After completing this course, you'll be able to:

Articulate the importance of retention strategies for reducing churn and driving customer satisfaction.
Create a lapsing user journey to bring users back into your app with personalized messaging based on their past engagement.
Create a multi-variant early win-back campaign using in-app messages.
Create a campaign that encourages seasonal users to become active with your brand year-round.
Create and share personalized roundups of an individual’s performance to encourage retention.
Create a loyalty enrollment onboarding flow with Canvas.

Quick Tip Video: Get Started with BrazeAI™ Agent Console

Note: This Quick Tip Video is available to those with a Braze ID, and can be

accessed from the Braze Platform.

BrazeAI™ Agent Console lets you create and deploy custom AI agents directly in Braze. Use agents to personalize experiences, standardize incoming data, and enrich catalog item data.

Learn to deploy an agent in a Canvas Agent Step

🧐 This Community Challenge Brought To You By

Click to Reveal

Anne Schultheis

Anne is 16X Braze Certified, and has spent the last two decades building loyalty, digital engagement, and marketing growth engines for high-growth restaurant brands. She's the Director of Loyalty and CRM at Scooters Coffee, an expert strategist, operator, and self-described scrappy builder. Anne approached Braze Bonfire with this incredible idea to unite Community Members looking for help and support learning more about what a Braze Canvas is, and the real world problems they solve. Anne, you are a Braze Bonfire Champion and your love for your Community is next level!

Allan Heo

Allan is our Braze Bonfire Leader of the Year 2025, and 16X Braze Certified! As founder and CEO of For Now Marketing, Allan works to empower Marketing teams with the technical and problem-solving skills to execute their creativity. That passion was on full display as he partnered with Anne to support and guide the launch of the first Bonfire Community Challenge since relaunch of the Community in April.

Our Sincere appreciation, thanks, and admiration for the next level neighbourly love of Community embodied by these Community Champions!

Anne takes centre stage to deliver remarks to the audience

Alan Heo with Braze Bonfire Leader of the Year 2025 Trophy

Library of Entries

https://community.braze.com/discussion/5784/canvas-share-qsr-preventing-welcome-offer-fraud

*Non-Entry for 2026 Canvas Challenge but a great historic example

https://community.braze.com/discussion/3799/forge-canvas-template-product-repurchase-reminder-with-timing-and-channel-testing