Forum Discussion
MaggieBrennan
Community Manager
Community ManagerKicking off the WhatsApp AMA
First question for you lexiehaggerty1, how can a brand tell if it’s ready to add WhatsApp into its existing customer engagement toolkit?
lexiehaggerty1 when we are comparing RCS vs WhatsApp, which are the main advantages and disadvantages between them?
Great question. RCS is a newer, emerging channel similar to SMS, but with more rich capabilities like WhatsApp, including support for a variety of message types, rich media, and interactive features.
US consumers may be more receptive to marketing messaging on RCS, because it gets delivered on their native messaging app (iMessage for iPhones or Google Messages for Android), just like SMS.
Global audiences outside of the US may be more receptive to WhatsApp as it is likely their primary messaging app for chatting with family and friends.
