The most recent content from our members.
How do you recommend handling inactivity through this channel, when the user accepts the conversation, but abandons it?
Do you have any tips for teams just starting to use WhatsApp as a channel?
What is one mistake that you see brands making when they first launch their WhatsApp program?
We know that the channel requires customers to collect opt-ins before sending marketing messaging to users. Can you outline some of the best practices marketers should keep in mind for WhatsApp opt-in campaigns?
Given that WhatsApp is a newer channel for a lot of brands, what guidance would you give to marketers looking to build their WhatsApp list?
What KPIs do you use to measure the success of a WhatsApp campaign?
What channels combine best with WhatsApp for an effective channel mix?
Are there traditional channels like email or push that brands “replace” or use less of when adding WhatsApp to their mix? How do you recommend avoiding cannibalization?
What advice do you have for marketers looking to incorporate WhatsApp into their cross-channel strategy?
Do you have any suggestions for marketers looking to make a case for using WhatsApp to their boss or team?
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