Forum Discussion
MaggieBrennan
Community Manager
Community ManagerKicking off the WhatsApp AMA
First question for you lexiehaggerty1, how can a brand tell if it’s ready to add WhatsApp into its existing customer engagement toolkit?
lexiehaggerty1 what are the expectations on WhatsApp in the income 5 years?
I think WhatsApp will start to become a channel where consumers can complete a variety of end-to-end experiences, such as signing up for a brand’s loyalty program, exploring products and making purchases, booking appointments or services, and more—all without leaving the WhatsApp thread. Meta is releasing a lot of exciting functionality to make these experiences possible, like WhatsApp Flows and WhatsApp Commerce, which are on the Braze roadmap. Stay tuned for more!
