About Curve
Curve was founded with a rebellious spirit, and a lofty vision; to truly simplify your finances, so you can focus on what matters most in life.
That’s why Curve puts your finances simply at your fingertips, so you can make smart choices on how to spend, send, see and save your money. We help you control your financial life, so you can go out and live the life you want to live. With Curve you can spend from all your accounts, track your spend behaviour, see unique insights - all with additional security to help keep your money safe. Curve puts you in control of your money in one beautiful place
About the Role
We are looking for an experienced, hands-on Freelance CRM Manager to plan, build and optimise multi-channel customer lifecycle campaigns that drive activation, engagement and retention. Looking for applicants within a time zone: that affords 4h overlap with CEST time.
Compensation: between 350-600 EUR depending on seniority and experience level
Key Responsibilities
- Own end-to-end CRM campaigns across email, push, in-app messaging and SMS.
- Build and optimise automated journeys for onboarding, activation, engagement and retention.
- Develop segmentation, targeting and personalisation to improve performance.
- Manage campaign builds, testing, quality assurance and delivery within the CRM platform.
- Analyse results, report insights and run A/B tests to optimise campaigns.
- Collaborate with Marketing, Product, Data and other stakeholders.
- Follow CRM best practices and applicable data protection regulations.
Skills & Experience
- Proven hands-on experience in CRM, lifecycle or retention marketing.
- Strong technical expertise in Braze or similar platforms (Iterable, Salesforce Marketing Cloud).
- Experience with multi-channel campaigns, automation, segmentation and personalisation.
- Strong understanding of CRM metrics, reporting, A/B testing and optimisation.
- Working knowledge of HTML for email development and troubleshooting.
- Strong organisational and stakeholder management skills; comfortable working autonomously at pace.
Nice to Have
- Experience in fintech, financial services or consumer technology.
- Advanced Braze skills, including journey orchestration and dynamic content.
- Experience using AI tools to improve CRM workflows.
What Success Looks Like
Quickly take ownership of CRM activity, deliver high-quality campaigns with minimal supervision and use data and experimentation to improve customer engagement and retention.
