CRM Manager – Insurance (Braze) | Ornikar | Paris
About Ornikar Insurance ✨
Every year, Ornikar helps hundreds of thousands of young people get their driver’s license. This unique relationship with the 5 million students who have gone through our driving school is a major competitive advantage. It lets us understand young drivers better than anyone, price them more accurately, and give them an insurance experience that lives up to their expectations.
We recently expanded our range with Home Insurance and Cat & Dog Insurance, so we can support our customers beyond car insurance throughout their lives.
CRM plays a central role in tackling two top priorities:
- Building a seamless Car Insurance journey that maximizes acquisition, new policyholder activation (document validation, onboarding) and retention at renewal
- Growing cross-sell across our products to drive sales and customer loyalty
We’re growing our Insurance CRM team and looking for someone to own these priorities day to day, alongside a fellow CRM Manager already on the team.
We’re hiring a CRM Manager 🚨
Reporting to the Head of CRM & Customer Marketing, you’ll own the full Insurance CRM scope alongside a fellow CRM Manager. You’ll work every day with the Product, Data and Growth squads.
At Ornikar, CRM isn’t a support function. It’s a growth driver. You’ll join a demanding, performance-driven scaleup where execution and impact come first.
What you’ll do 🎯
Scale the Car Insurance CRM journey
Our first value lever is giving new Car Insurance policyholders a smooth experience, from sign-up to renewal. The foundations are already in place, and your job is to take them to the next level.
In practice, you will:
- Optimize post-subscription activation journeys (document validation, first direct debit, onboarding) to significantly improve the policy validation rate
- Boost quote-to-contract conversion with sharper follow-up and nurturing campaigns
- Build retention and renewal journeys to maximize loyalty after the first year
- Drive test & learn on these journeys: hypothesis, setup, incrementality measurement, decision
Grow cross-sell across our products
Our second growth lever is turning single-product customers into multi-product customers (Car + Home + Cat & Dog).
In practice, you will:
- Identify and leverage the right moments for cross-sell (moving home, a well-handled claim, policy anniversary, life events)
- Build cross-product activation and nurturing journeys
- Orchestrate cross-sell campaigns alongside other communications to keep marketing pressure under control
- Measure how much CRM cross-sell contributes to growth and LTV
Ship CRM programs at the pace of Insurance features
The Insurance journey changes all the time (new sign-up steps, new products, new rules). Your role is to make sure every change comes with the right CRM programs, designed, built and shipped to production.
In practice, you will:
- Bring CRM into feature design from day one, working with the Product Managers of the Insurance squads
- Define and implement the related CRM programs: events, triggers, segmentation and automated scenarios (Braze)
- Own the production rollout: multichannel campaigns (email, SMS, push, in-app), QA, tracking and journey reliability
- Ensure data quality and keep programs robust over time
Hiring process 📞
- Intro call (30 min) with a member of our Talent Acquisition team about your background and motivation
- Role interview (1h) with the Head of CRM & Customer Marketing about the role’s challenges and your experience
- Case study + presentation (48h to prepare, 1h presentation): a hands-on exercise to show how you’d tackle the job day to day
- Team meeting (1h): a chance to learn about our values, how we work, and the dynamics of your future team
Why join Ornikar? 💡
- You’ll join France’s #1 driving school, a scaleup committed to mobility and road safety. We support our users at every stage of life, from the highway code and driver’s license to insurance, helping young people become independent and gain confidence.
- You’ll work in a culture that encourages initiative, boldness and growing together at every level.
- You’ll have real autonomy and your team’s trust to bring your ideas to life and lead your own projects.
- You’ll contribute to high-impact products and services that make our users more independent and simplify their daily lives.
What you bring 📝
- 5+ years of experience in lifecycle CRM, with real ownership of complex journeys (not just executing one-shot campaigns)
- Hands-on expertise with an advanced marketing automation platform (ideally Braze). You’re autonomous on setup, segmentation and personalization with templating (Liquid or similar)
- Comfortable with data: you can read your performance in a dashboard, set up incrementality testing and make decisions based on numbers
- A strong business mindset: you think impact before volume, and you’re comfortable prioritizing when everything feels urgent
- Experience in a product-driven environment (tech scaleup, SaaS, high-volume e-commerce). Insurance experience isn’t required but is a plus
- Fluent French (professional working proficiency) is required, as the team and our customers are French-speaking. Good English is a plus.
What we offer 🎁
🏢 Your workplace
- Bright Paris offices with access to a large garden
- An active office life with regular events (AfterRoads, Summer Party, Christmas Party, Q-Launch)
- Fresh seasonal fruit delivered daily, plus a snack bar with nuts and drinks
💼 Your benefits
- 1 extra day off per month (RTT), on top of the 25 days of statutory paid leave
- The chance to get your driver’s license for free
- 1 day of remote work per week
- A Swile card: €11/day in meal vouchers (50% covered by Ornikar) and €45.40/month for public transport (100% covered)
- Health insurance with Alan
- A Gymlib membership for sports and wellness
- Access to Edflex, our learning platform for continuous training
- Lots of discounts through Leeto, our works council partner
A strong commitment to fair hiring 🤝
At Ornikar, we champion inclusive hiring that gives everyone an equal chance. Just as we make the driver’s license accessible to all, we believe the diversity and complementarity of our teams are key to our success.
We keep improving our hiring practices. All our managers are trained to prevent unconscious bias and run structured interviews.
We encourage everyone to apply with confidence, even if you don’t meet every requirement. Every application gets the same careful review, by a real person, with no AI involved.
Need an accommodation? Let us know at the start of the process so we can make the right adjustments.
Work authorization: if you need a work permit for France, please tell us early so we can handle the employer paperwork in advance and get you started as soon as possible.
Apply
