Measurement via Digital Analytics for Banners

Question

We currently use Content Cards in our Mobile App for hero banners and have designed it for banner carousels. We use a Digital Analytics tool to measure in depth engagement with content to help us to prioritise nudges for customers based on their impression to click and click to convert ratios.

We now are looking at moving to Braze Banners, but we're struggling to get anything that we can pick up in the app with listeners. Is there anyway to get callback functionality on the BrazeBannerView component that would be very useful for us to expose variables.

stefanie.baldwin · Answer

@james_linkins

There's been an important update since you poasted so I wanted share back that event subscriptions were just shipped!

You can get all the details here

https://www.braze.com/docs/developer_guide/sdk_integration/event_subscriptions

stefanie.baldwin · Answer

Hi @james_linkins

thanks so much for the detailed question and for sharing how you're using Digital Analytics with Content Cards today!

Right now, BrazeBannerView doesn't expose a built-in impression/click callback, so there isn't a direct equivalent to the subscribeToContentCardsUpdates pattern for Banners yet. That said, I've shared your feedback with our product team so they're aware of your interest and use case.

I'll keep an eye on this thread and update you as soon as I have more to share. Thanks for the feedback — it's genuinely helpful for prioritizing what we build next!