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Forge 2026 Announcements: You Were Made For This

stefanie.baldwin

Forge 2026 September 28-30, 2026 Fountainebleau Las Vegas

Bookmark this discussion to receive email updates on all news and announcements related to Forge.

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stefanie.baldwin

Every challenge you've solved, every campaign you've launched, and every new technology you've embraced has shaped the marketer you are today.

Now, it's time to build on that momentum. Join a community of innovators, builders, and industry leaders to explore the ideas, technologies, and strategies defining the future of customer engagement.

Forge, our flagship customer engagement conference in Las Vegas from September 28-30 is designed for marketers looking to sharpen their skills, explore the latest innovations, and build stronger customer relationships.

stefanie.baldwin

Forge Registration Discount Code - You Won't Want To Miss It!

Braze Learning and Braze Bonfire are coming together to offer you HUGE savings on your Forge Registration! With $500 in savings (USD), grab your code while you can!

Please Note: Offer valid for new registrations only. Code LEARN399 provides $800 off the standard Forge 2026 all-access pass price and is available to Braze customers only. One use per person; not valid on previously completed registrations. Cannot be combined with other discounts or promo codes. Non-transferable and non-refundable. Braze reserves the right to modify or end this offer at any time.

Braze Forge & Braze Learning Join us in Las Vegas for live trainings and on-site certifications at Froge 2026 in Vegas with an exclusive Braze Learning discount! Use code LEARN399

stefanie.baldwin

Pre-Registration Open for Agent Console: Build Agents for Canvas, Catalogs, and QA

Monday, September 28, 2026, 3:00 p.m. - 4:20 p.m.

Braze AI Agent Console Create and deploy custom agents

The BrazeAI Agent Console puts the power of custom AI agents directly in your hands—no engineering degree required. In this hands-on session, we’ll walk through building three core agent types from scratch: a Canvas Agent to assist with journey logic, a Catalog Agent to surface the right product or content recommendations, and a QA Agent to catch errors before they reach your customers. You’ll leave with working agents you built yourself and a clear sense of where to take them next. Pre-registration available from Forge Registration menu.

stefanie.baldwin

Five sessions to put on your list.The latest Forge 2026 breakout sessions are live. Five marketing teams, on stage, walking through the work: AI adoption, identity, personalization, and growth that doesn't cost more.
They were made for this, and you were too. Join us at the Fontainebleau Las Vegas September 28-30.

Save Your Seat.

MADE TO INNOVATE

Peloton on AI Adoption and MarTech Stack ReimaginationPeloton's martech leads share where they invested in AI for their existing stack, what stayed core, and what AI changed.Moheth Mohan, Senior Manager, Marketing Technology, PelotonMallory Evron, Senior MarTech Manager, Peloton
MADE TO BUILDRemitly’s Strategy for Scaling Growth Without Scaling SpendGrowth targets went up. The budget didn't. See Remitly's lifecycle team use experimentation to find the levers that move revenue (without extra spend).Hanh Huynh, Senior Marketing Manager, Lifecycle & Referrals, Remitly
MADE TO BUILDHow Bilt Personalizes Offers for Every MemberBilt members don't get a newsletter. They get offers ranked by location, behavior, and eligibility, assembled at send with Braze Connected Content. See how their team built it.
Nabilah Abu Bakar, Director Lifecycle Marketing, Bilt
MADE TO INNOVATENever Update Another Journey Map Again: Self Financial on Using AI To Automate Flow DocumentationSelf Financial builds journey maps that update themselves, complete with live screenshots of every email, push, and SMS. See the setup. Riley Stevenson, Sr. Lifecycle Marketing Manager, Self Financial
MADE TO INNOVATE From Unknown to Unforgettable: How Identity + AI Decisioning Unlock the Customer with MerkleMost brands engage a fraction of their real audience. Learn how to identify anonymous visitors and turn insights into 1:1 experiences that build loyalty and recover lost revenue.David Novak, Global Head of CRM & Loyalty, Merkle’

Featured lineup the people brining the insight, energy, and entertainment to Forge. Meet our all-star lineup: Jimmy O. Yang stand- up comedian and actor. Kyle Cook Closing party DJ. Matthew Luhn American storyboard artist, animator and writer. Astha Malik Chief Business Officer. Bill Magnuson CEO and Cofounder. Jon Hyman Cofounder and CTO. Seth Matlins Host of Create or Destroy: Reimagining Marketing

stefanie.baldwin

Braze Forge 2026 Ticket appears in a shower of sparks and embers. Fuel Your Momentum Win a Ticket to Forge 2026! You were made for this. September 28-30 Las Vegas

HUGE NEWS FOR BONFIRE CUSTOMER MEMBERS!

🚀 The August Forge Challenge

A community that learns together, wins together!

We're giving away 5 free tickets to the top 5 most active Braze Bonfire Customer members this August (1 ticket per person).

Contest Closes on August 31st

🏆 How to Climb the Leaderboard:

Ask away: Start a new discussion or drop your burning questions.
Lend a hand: Share your answers on unanswered posts.
Brainstorm: Add your brightest ideas to open discussions.
Show off: Submit your creative creation to the Canvas Challenge!

Please Note : Offer valid only for Braze Customers. One use per person; not valid on previously completed registrations. Cannot be combined with other discounts or promo codes. Non-transferable and non-refundable. Braze reserves the right to modify or end this offer at any time.

stefanie.baldwin

Pre-Registration Open for Email Under Pressure: Strategies for Black Friday and Beyond

Monday, September 28, 2026, 3:00 p.m. - 4:20 p.m.

An envelope opens displaying a calendar with dates circled for importance. A subtitle reads Black Friday & Cyber Monday

In this session, we’ll tackle the three forces reshaping email strategy right now: personalization at scale, list fatigue, and AI-assisted content creation. We’ll move beyond theory and into practice—covering how to shift from batch-and-blast to behavior-driven lifecycle programs, how to set smart sending limits before your audience sets them for you, and how to use Braze AI to speed up content creation without sacrificing relevance. Expect real examples, practical frameworks, and honest conversation about what’s working across the Braze customer base.

Register