Kicking off the AMA on the 2025 CER with Spark Networks

@daphne , thanks so much for agreeing to host our Ask Me Anything diving into the fifth edition of the Global Customer Engagement Review. Can you tell us a little bit about what you do at Spark Networks and how your team uses Braze? Do all brands within the Spark Networks portfolio use Braze?

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Comments

daphne

Thanks so much for having me! I’m the Director of Lifecycle Marketing at Spark Networks, where I lead a lean but mighty team of three focused on driving customer engagement, retention, and monetization across our portfolio of dating brands.

When I joined Spark, lifecycle marketing was primarily agency-run, and one of my key initiatives was transitioning it in-house. That shift has allowed us to be more agile, strategic, and data-driven in how we engage our users throughout their dating experience.

We manage all brands within our portfolio using Braze, leveraging email, push, and in-app messaging to create personalized, impactful customer journeys. With Braze, we're able to test, iterate, and optimize our messaging strategies to meet users where they are, whether they’re new to the app, actively looking for matches, or considering premium features.

scottfasser

How do you organize your data and programs across brands? Do you have different customer DB's for different brands or do you combine them and tag/track different brand activity/engagement?

MaggieBrennan

Just commenting here to close this out - @daphne answered this here: How do you handle putting more data into Braze from customer DB vs costs of data points? | Braze Bonfire - 4657. Thanks for the question, Scott!