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We look at brands’ technological and organizational maturity through the Braze Customer Engagement Index (CEI). One of the things that sets Ace (most mature) brands apart is their ability to meet cross-functionally. Can you tell us a bit more about the teams you collaborate with at Spark Networks to achieve your customer…
Tell us about how you break down the Lifecycle team at Spark Networks amongst the different brands within the portfolio dating apps.
Do you use AI in generating images, QA’ing content or any AI-powered predictive analytics?
@daphne , thanks so much for agreeing to host our Ask Me Anything diving into the fifth edition of the Global Customer Engagement Review. Can you tell us a little bit about what you do at Spark Networks and how your team uses Braze? Do all brands within the Spark Networks portfolio use Braze?
Have you used any humor, pop culture, memes and/or relevant news in recent campaigns to draw your audience in?
One of the solutions highlighted in this year’s CER is to build deeper connections with customers by balancing technology and content. What are some of the ways you personalize messaging based on customer data and preferences at Spark Networks?
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