-
Emily from Shaw Scott Europe
Hi all, I’m Emily, a Solutions Architect at Shaw Scott Europe, a data intelligence and martech consultancy. Most of my time I design, build and untangling complex Braze setups. Spooky Season Fact 🎃: for the Haunted Tales challenge: My go-to treat is a Refresher, and I’ll defend that choice to anyone.
-
From 3 days to 2 hours: how we handed our promo builds to BrazeAI Operator
Every month, our promo campaign is a huge Canvas: close to 200 steps, with dozens of emails and pushes, more than 80 delays and a dozen splits, across two audiences (active and inactive users). Building it by hand took several days, and QA-ing it took even longer. At that scale, one wrong connection can send the wrong…
-
CRM Lifecycle Manager at Ornikar
Hi everyone! I'm Axel, and I work on CRM at Ornikar, France's online driving school & insurance. My days are spent in Braze: Canvases, promos, lifecycle journeys. Lately, I've been spending a lot of time on how AI can take on the heavy, repetitive parts of the job, so we can spend more time on strategy and business.
-
The 6-Week Deliverability Magic Trick 🪄👻
One of my favorite Marketing Mysteries started with a client whose email deliverability had been struggling for months. There wasn’t one creepy bug to squash. We had to look at the whole picture: sending infrastructure and authentication, audience quality and engagement, segmentation, cadence and volume, templates and…
-
Sharks don’t scare me… but this does 🦈👻
Hi everyone! 👋 I’m Emm, CRM Lead at Massive Rocket. I work across CRM strategy, Braze, data, and all the fun puzzles that happen when those things meet. I’m based in Playa del Carmen, Mexico 🇲🇽, working with teams and clients across the globe. 🎃 Spooky Season fact: I love sharks and have gone swimming with them twice.…
-
Community Canvas Challenge: Dynamic Content Randomisation Using Canvas Context
The Strategy Most multi-step lifecycle journeys that need to serve varied content face the same structural problem. To avoid repeating creative across touchpoints, the conventional approach reaches for segmentation: one audience condition per content variant, wired into Audience Paths or Decision Splits. The Canvas…
-
Braze Certified Marketing Specialist open to freelance, contract and project-based work.
Hi all, I'm a Braze Certified Marketing Specialist focused on lifecycle CRM for consumer subscription apps. Since 2023 I've worked in Braze at Lingoda (language learning) and Audible (Amazon), owning full-lifecycle programs across push, in-app, email and Content Cards, and supporting Audible's global migration onto Braze.…
-
OMO Canvas Flow with Geofence, Landing Pages, Context Steps & More!
Hi Braze Marketers & Builders! We are TOMORROWLAND Co., Ltd., a premier Japanese fashion enterprise celebrating our 50th anniversary in 2028. We operate over 10 original house brands and manage more than 100 high-end brick-and-mortar boutiques across Japan. Here is our new OMO Canvas Flow built to connect online customer…
-
Braze Bonfire Canvas Challenge Now Closed
🏆 That’s a Wrap! Celebrating the 2026 Braze Bonfire Community Canvas Challenge What an incredible summer of innovation, architecture, and strategy! The Braze Bonfire Community Canvas Challenge 2026 has officially come to a close, and we are absolutely blown away by the depth of creativity, technical problem-solving, and…
-
Bonfire Challenge: Real Money Gaming Loyalty Elevation Engine using Braze Canvas & Catalogs
Hey everyone! 👋 Wanted to drop in my submission for the Bonfire Challenge: a real-time loyalty tier elevation and retention engine built for Real Money Gaming (RMG). The goal with this build wasn't just to automate backend mechanics, but to capitalize on peak player momentum. In RMG, impulse and thrill drive engagement. If…