What is Gmail Product Carousel?
- A new way to reach your customers in Gmail.
- A carousel of up to 10 promotional cards that appear at the top of the inbox.
- Cards can be personalized with images, text, and calls to action.
- Promoting active discounts and offers in eye-catching ways
The Gmail mobile Promotions tab allows marketers to send more information via annotations in a “card” rather than just the subject line or pre-header information. Braze has a built-in tool to help you build the card from your email campaign.
USER PAIN POINT: As end user see inbox emails with a good subject line, preheader. The user don’t open all emails due to time constraints, or they would like see something interactive or attractive.
However, if we set the email with Personalized subject line and some offer tag with good carousel images. There are more chances that customer will open it and explore the website or app.
STRATEGY: This functionality in Gmail & Braze makes it possible for marketers to create a carousel of photos associated with a given promotional email that can grab users’ attention and showcase the value of engaging with your brand.
RESULTS: The interactive emails earned 56% more click-throughs and increase approx. 20% success rate of your campaign.
