New! Melting Points: Locking in Loyalty
Hi Bonfire Community, We’re super excited to announce the launch of our latest guide: Melting Points: Locking in Loyalty! In today’s fast-paced world, building true brand loyalty is more important (and tricky!) than ever. This third edition from the 427° Innovation Lab at Braze is packed with insights from global research, creative “Brazestorms,” and cross-industry brand wisdom. You’ll discover that real loyalty goes beyond just perks—it’s all about emotional connections, community, and adding genuine value to people’s lives. What’s inside this exclusive playbook? Why traditional loyalty models are falling short and how to give them a modern makeover How top brands tap into emotional loyalty by leveraging data effectively Our loyalty framework and 9 adaptable use cases tailored for travel, restaurants, on-demand services, and retail Remember, loyalty isn’t just about points—it’s about winning hearts! ❤️ Ready to dive in? Download the guide now and start locking in what matters most!The 2025 Customer Engagement Review is here!
85% of marketing execs are concerned their messages aren’t hitting home—discover the insights you need to turn every touchpoint into an opportunity. We surveyed 2,300 marketing leaders and paired their insights with data from over 5.7 billion global Braze users to identify the top three customer engagement trends marketers should watch. Learn what tactics and tools top-performing brands are using to tackle customer engagement challenges in 2025. Download the CER now Have ideas about how you’ll implement these trends into your own 2025 engagement strategy? Comment below. We’d love to hear your thoughts!Game On for 2025
Hi Bonfire community! 👋 2025 is here, and there’s no better time than the new year to launch an updated ranking and badging system. This year, we’re excited to recognize your contributions in Bonfire more effectively. Here’s what’s changing: Ranking Updates Ranking in our community is based on your level of engagement—the more you participate, the higher your rank. As you advance, you'll unlock additional rewards. We’re simplifying the structure to make advancement more achievable. Plus, we’ve updated the rank names to reflect your accomplishments as you progress. Who doesn’t want to be an Expert? 😉 Here’s the updated rank structure: New Member Member Contributor Connector Collaborator Supporter Influencer Mentor Expert Visionary Each of these ranks corresponds to activity and engagement levels within the community. The initial ranks emphasize your passive participation, such as sign-ins, page views, and likes. As you progress to higher ranks, you'll achieve them through more active participation, through accepting solutions, replying to discussions, and creating blogs. Below are some answers to questions we anticipate you may have related to these changes. What happens to my current rank status? Don’t worry - you won’t lose your hard earned status within the community with these changes. Your rank will update based on where you fall within the updated ranking structure and updated corresponding rank name. Where can I see my rank? Your rank will appear as a rank badge next to your username. You can also see your rank on your profile under “Role.” Badging Updates In addition to updating our ranking structure, we’re introducing new badges to recognize how you engage in Bonfire. These badges celebrate your contributions and reward you for the actions you take within the community. Below is a peek into some of the new badges we’re introducing. For a full list of the badges, check out this article. Badge Name What the badge looks like What is the badge for? Picture Perfect Way to go! You’ve updated your pro pic with something uniquely you. Conversation Catalyst You started a discussion… keep it up! Discussion Driver You’re on a roll with starting discussions. Thanks for your contributions. Convo Hero 5 discussions started… You’re a conversation hero. Thumps Up Legend You found something that piqued your interest. Way to go on giving your first like!! Five Star Supporter You've given 5 likes... thanks for supporting your fellow Bonfire members! Sharing the Love 25 likes… You’re crushing it. Thanks for continuing to spread the love. If you have any questions about updated ranking and badging, please don’t hesitate to reach out to me or any of our other Community Admins.Welcome to the New and Improved Braze Bonfire!
Hey Bonfire friends! You may notice things look a little different around here. We took your feedback over the last year to heart and have been hard at work behind the scenes to make your experience even better. These updates will make navigating our community simpler, more engaging, and a whole lot more fun.Braze Bonfire Community Guidelines
Whether you're a seasoned Braze end-user or just someone passionate about customer engagement, this is the place for you. Here, you're not just advancing your skills; you're making lasting connections with peers and growing into the stellar practitioner you aspire to be. Just a quick note: by participating here, you agree to our community guidelines, Terms of Service, and Privacy Policy. Let’s go!Download Melting Points AI: New Flavors of Creativity
Brands today are at a pivotal moment in their customer engagement efforts. As AI has leapt into the marketing mainstream, leading executives, investors, analysts, and others have begun to wonder what the long-term impact of this technology will be. But as AI grows in importance for customer engagement, marketers are discovering that it’s not enough to invest in AI solutions—you need to have a clear vision for what you’re looking to achieve. AI’s capabilities are vast and impactful, but making the most of them requires thoughtful experimentation and iteration. To set you up for success, Braze 427° Innovation Lab has created a new collection of crawl/walk/run AI use cases for customer engagement. DOWNLOAD HEREThe 2024 Global Customer Engagement Review is Here
Braze is excited to announce that our fourth Global Customer Engagement Review is here. In the fourth installment of our annual Global Customer Engagement Review, we’re taking a deep dive into the evolving world of customer engagement to uncover what marketers need to know today. From the rise of new AI tools to the challenges of supporting truly cohesive experiences across all digital platforms and channels, we aim to equip readers with a clear understanding of the current trends and how to leverage them to support your brand’s success. Download the review to learn: The top three trends shaping customer engagement in 2024 Ways to leverage the trends to drive your brand’s success Insights necessary to navigate the evolving landscape of customer engagement DOWNLOAD NOWStay ahead of the curve with the refreshed Braze Inspiration Guide
We’ve entered a new era of customer engagement. The rise of new channels and rapidly shifting consumer expectations have unlocked new engagement possibilities for brands. These expanded opportunities are empowering marketers to think more creatively about the experiences they serve up, while also making it possible to build stronger relationships with their customers. To help brands stay ahead of the curve, we’ve put together a collection of 50+ inspirational use cases that can be customized to your needs. Download our refreshed Braze Inspiration Guide to explore new engagement possibilities for your brand. Campaign inspiration spans channels and includes use cases like: Free Trial Campaigns Referral Campaigns Upsell Campaigns Price Drop Campaigns Continue-Your-Streak Campaigns And more! Keep this guide handy during your next brainstorming session or take it out when it’s time to bring an existing campaign to the next level. Don't miss the opportunity to ask all things Braze Inspiration Guide during our next AMA on Tuesday, September 12 at 1pm ET in The Forum. You'll have the opportunity to ask specific questions to two of the Braze team members that helped create the refreshed Braze Inspiration Guide!Braze Learning Bonanza Promotion
The team at Braze Learning are excited to announce the Bonanza Promotion for Live Training and Certifications. From 5 July 2023 to 31 August 2023: Any individual learner... who attends any vILT course (with an existing promo code or through direct purchase)... will receive an exclusive promo code in their vILT follow-up email good for (1) seat in an additional vILT course of their choosing. From 5 July 2023 through 30 September 2023, any individual learner can use the Bonanza certification code, good for 50% off a certification exam attempt on any certification exam. Learners will have until 30 September 2023 to use the code to book their certification, but exams may be scheduled for a future date. 1 code use per person. Additional unauthorized usage may result in account suspension. Check out the available Certifications and refer to the Exam Scheduling Guide for more details on registering and taking exams.On-Demand Webinar: A Guide to Marketing in Turbulent Times
Hi Bonfirers 🔥 I wanted to share a helpful resource to help stay you in front of trends, adopt strategies that meet customer expectations, and continue to work toward driving ROI at every turn—perhaps especially in this uncertain global economy. Check out this on-demand webinar for a conversation that explores: The realities facing marketers right now How brands can take proactive steps to handle today’s challenges What you need to do to equip your brand for future success
