Creditstar Group is a rapidly growing international consumer finance company, headquartered in Tallinn, Estonia and operating in multiple European markets.
At the core, we are a financial technology company that uses automated processes, algorithms and data analysis to make financial instruments easily available to a population of more than 175 million people in our target markets. We are a team of ambitious professionals who value innovation, effective efficiency, high growth, and high performance. For more information on the group, please visit www.creditstar.com.
Our vision is to build and deliver digital banking products of the future. If you want to be part of this, here is your chance.
YOUR POSITION: CRM SPECIALIST
YOUR ROLE:
We are looking for a CRM Specialist to deliver and monitor marketing strategies that will foster profitable long-term relationships with clients. In this role, you will coordinate with other marketing stakeholders to boost our company’s market presence and increase customer engagement. To be successful in this position, you should have solid experience with CRM systems and KPI metrics. You should also be able to identify new opportunities and proactively address customer concerns. Ultimately, we want you to increase revenues and achieve business goals by building customer relationships.
YOUR RESPONSIBILITIES:
- Planning, testing, and optimizing communication funnels across multiple channels, and delivering data-driven CRM campaigns for the target audience for multiple brands.
- Planning and monitoring automated direct communication messages – creating and developing communication schemas to all products.
- Planning and monitoring different direct communication segment lists – defining target audiences and growing them.
- Ensuring that the design and layouts of emails are optimized, user and mobile-friendly.
- Measuring, analyzing, and reporting communication and campaign results – improving direct marketing campaigns.
- Collaborating with other departments to integrate CRM into the brands’ overall marketing activities.
- Reviewing and selecting CRM software that meets our company’s needs.
- Working with email platform partners and keeping the platform up to date according to the company's needs.
- Keeping the target group lists GDPR compliance.
- Conduct market research to follow trends and competition.
