CRM Manager

[TobyChip]

Our mission is to build wealth for our generation

Chip started out in 2017 as a clever app to help people save without lifting a finger.

Fast forward five years, and now we’ve grown into an award-winning wealth app used by over 500,000 people. And we’re not slowing down.

Our vision

We know planning for your future can be a tedious, daunting task often avoided, so we want to change that. We're building the wealth app for our community, giving them one place for saving and investing.

We're giving customers control and guidance to effortlessly build their long-term wealth using award-winning tech, while celebrating their achievements along the way.

We’re not bankers

Chip has a creative and diverse team of 130, from all different backgrounds and industries. We’re driven and passionate people, but no one takes themselves too seriously.

Don’t just take our word for it. We have a few awards under our belt, including Best Personal Finance App at the 2022 British Bank Awards.

Our Values

Be ACCOUNTABLE

We expect all employees to:

• Care about the end result of their work.
• Challenge the norm.
• Feel confident to disagree, yet commit to making it happen once a decision has    been made.
• Do the best job possible.

Be BOLD

We expect all employees to:

• Share our ambitions and do your bit to achieve them.
• Innovate, break existing moulds and make things happen.
• Set goals that truly align with our mission.
• Do your best for our customers.

Be COLLABORATIVE

We expect all employees to:

• Work cross-functionally.
• Build strong relationships based on trust.
• Treat each other fairly and respectfully.
• Hold each other to account.
• Be supportive and inclusive.
• Enjoy the Chip experience and have fun together!

We're growing fast and we have some very exciting plans. We're looking for a CRM Manager to help us develop and execute our CRM strategy.

We're looking for a CRM Manager with a passion for clever and innovative marketing. Sitting within the engagement side of our Growth team, you will work closely with both in-house creative and data teams to make sure beautiful, engaging content reaches the right people at the right time, whilst supporting the wider growth team on acquisition, retention and increasing LTV.

We believe personalisation is the difference between unwanted spam, and a message that makes someone smile. We need someone who can use email marketing, push notifications and in-app experiences, to drive results for Chip and delight our customers. We want someone who can test everything for perfection. Find out what subject lines give us the best rates, when's the best time to send a push notification, who needs a gentle nudge and who needs a shiny incentive to complete an action.

You’ll have ownership of our customer journeys and will report to the Head of Engagement, within the Growth team.

You'll be working with one of the fastest-growing fintechs, helping us define how we use data, content and messaging to drive our business and help make saving effortless for millions. You'll share your passion and experience with those around you, allowing and encouraging your less experienced teammates to step up to the challenges.

Chip has grown massively in 2023, driven by market-leading and innovative products, welcoming hundreds of thousands of customers, and billions of pounds to Chip. Now, the next challenge in front of us (and our new CRM Manager) will be delivering on two things; 1) making our users love Chip, 2) getting them to use all our products and features.

What you can expect to be doing:

• Working with the Head of Engagement you will support the execution of the CRM    strategy from larger scale campaigns to ongoing customer journey/lifecycle management (including everything from idea creation, through campaign setup, to analysis and reporting)
• Work closely with the wider Growth team to support activities that drive new customer acquisition and revenue growth.
• Work with the Web Marketing Manager to support web-to-app onboarding journeys.
• Implement a continuous test-and-learn approach to our CRM strategy to optimise the performance of our campaigns and gain invaluable insights.
• Partner with multiple teams - from product to commercial, CS and operations - to effectively deliver transactional communications.
• Develop onboarding funnels and automated CRM flows to support business North Star metrics..
• Work closely with the content team to send messaging that delights our customers and builds our brand.
• Work closely with the customer insights team to understand our database and create customer segments for personalised messages.
• Champion our CRM tool (Braze)

What we’re really looking for:

• Strong CRM experience - ideally Braze
• Data-driven and confident at working to move KPIs
• Bring a strong knowledge of CRM best practices, but are keen to learn and innovate with new mediums and technologies
• Mobile app engagement experience (i,e. in-app/push notifications as well as emails)
• You have built funnels, CRM flows and other customer engagement plans
• Are as comfortable working with creatives as with data scientists and developers

Desirable experience & skills: 

• Financial marketing experience (or similar regulated industry)
• Experience with Braze
• Start-up/scale-up experience
• Building and designing emails, push notifications and in-app messaging

 What we’re really looking for: ✍️

Someone with a genuine interest in Chip and is excited about being part of a fast-growing company and our mission to build the best savings account in the world.

Although we’re in the financial space, and under the scrutiny that comes with it, the current marketing team works well together, and even sometimes with a smile. We’re sure you’ve got the technical skills, otherwise you would have stopped reading by now, so let us be clear on what will make us want to work with you.

We want a real person, with interests outside of work, to join our team. You could be a dancer, a gamer, a musician, a parent, a hockey fan, or even that one person that still writes Twilight fan-fiction. Doesn’t matter to us.

At the interview stages we will be looking for empathy, eq, fun stories, and ability to smile even when things are tough.

PERKS 🎁

• £40,000 - £50,000 per annum 
• Discretionary share option bonus every 6 months
• Workplace pension scheme (Employer: 3% / Employee: 4% / Tax Relief: 1% / Total: 8%)
• Private medical insurance
• Cycle to work scheme
• Season ticket loan
• Free ChipX subscription for UK-based employees
• We are an equal opportunity employer and value diversity
• Flexible working arrangements
• Unlimited holiday (policy not to count) ✈️
• Annual £1500 Personal Learning Allowance
• Company laptop
• Opportunity to have a huge impact on our product while fast-tracking your knowledge, responsibility and skills in a high growth fintech startup 🚀

Our Interview Process: 📖

1. Video Screen with someone from our Talent team
2. Video interview with the hiring manager
3. Video interview with VP of Growth and VP of Marketing