SEO Team Pushback on Braze

[rickiezayee]

Hello community!  Quick question on Content Cards and IAM with Braze.  Getting some push back from SEO team who say that screen intercepts/modals goes against Google’s guidelines.  I think they are getting confused with Popups, as I don’t see how content served by Braze is indexable.  Has anyone come across this before?  Does anyone have a deeper technical knowledge here before I ask our CSM? 

[MaggieBrennan]

@rickiezayee I feel like I saw a thread about this internally - I will try and hunt it down and ask the Content Cards/IAM composition teams. 

[Manoj__ · Accepted solution]

Hello @rickiezayee  Yes, your team is correct saying that modals are against Google Guidelines but not all modals are bad. for eg. Cookie consent modal 

The modals that changes the layout, blocks the loads of website and delays the user interaction with website are considered bad to SEO.

Braze used async loading for Web SDK to avoid all of these issues.

On top of this you can pre-fetch the DNS to establish an early connection with Braze servers.

 here is an example

<link rel="preconnect" href="https://js.appboycdn.com/">

As long as you are following these practices you should be good.

You can read more about these here: https://web.dev/articles/cookie-notice-best-practices

[MaggieBrennan]

Here's what I got back from a SolCon on the Braze team: The Braze SDK automatically switches off when it detects a bot (i.e. a crawler) so it shouldn't have any affect on SEO.