Link Management - Segment

[SimonWakeus]

Hi! 

I am fairly new to Braze and I'm thinking about clever ways to automatically segment my audience. Is it possible, somehow using link management, so that if a visitor clicks a  specific link, that updates their profile? Using tags or something? 

The struggle for us is to know which customer is interested in which kind of products, so data like this is of huge importance. 

Thank you in advance!

Best, 

Simon

[Sasha]

If I understand you correctly, You should be able to utilize link aliasing for this implementation. it may depend on they type of data you are trying to capture and apply to the user profile, but you can trigger an update to a user profile based on a link click (the link aliasing feature will help you identify the specific link) and add the attribute and value to the user profile via a user update step or a webhook step using a track call.

https://www.braze.com/docs/user_guide/message_building_by_channel/email/templates/link_aliasing#link...