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Highlights from the 2025 Financial Services CER
Every year Braze surveys financial services executives from across the world to uncover insights, shared challenges, and key customer engagement trends. The CER represents a synthesis of these responses along with opportunities for financial services brands to implement practical customer engagement solutions to solve…
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From Skeptic to Believer: Crossing the Crypto Barrier in 2025
Last week, Motley Fool published the results of its 2025 Cryptocurrency Investor Trends Survey. The survey of 2,000 U.S based respondents provides a sense of what the outlook on crypto is heading into 2025. Within this investing focused population, sentiment on the industry is mixed. While 50% think the market will perform…
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2024 Financial Services Marketing Trends to Watch
Financial services brands are making gains in employing marketing best practices to achieve impressive results. They’re leveraging advanced segmentation, using zero-party and first-party data for campaign planning, and, more than any other sector, they regularly collaborate across the organization on customer engagement…
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How Samsung Wallet, Panera, and BET+ Use Experimentation to Optimize Engagement
Marketing experimentation transforms uncertainty into clarity, allowing brands to ask questions, try new approaches, test hypotheses, and let data drive their decisions. At Forge 2024, we sat down with three industry leaders, Catherine Thacker from Panera, Angela Onwuka from BET+, and Peter Isaacson from Samsung Wallet, to…
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Trust at Every Touchpoint: Why Customer Engagement is a Crucial Component in Your Overall Risk M ...
anagement Strategy Hello! Erin Bankaitis here 👋 Director of Industry Marketing and Lead for Financial Services at Braze. Thank you all for joining the Financial Services Community Group, and be on the lookout for more content in the coming year! 🎉 To start, I'd love to share a recent guide I created that speaks to a few…