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Creative Spotlight: Sidequests Have Landed at McDonald's
Launched on 14th July 2025, this campaign taps into video game culture to transform spontaneous McDonald's runs into exciting quests. With challenges like ordering a 'LEET' meal for exactly £13.37 or eating McDonald's on 'hard mode,' customers are rewarded for their food-focused side missions. “Side Missions is our love…
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Digital Omotenashi is the Future of Customer Engagement
The 427° Lab at Braze is on an innovation world tour and recently wrapped an epic visit to three global creative culture hotspots in APAC: Singapore, Seoul, and Tokyo. What we learned: APAC markets aren’t just “testing grounds” or “catch-up regions”—they are actively shaping the future of digital customer engagement.…
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Creative Spotlight: Max's Mood Messaging Campaign 🔮
In this edition of our Creative Collective, we’re excited to highlight Max's innovative "Mood Messaging" campaign. Spotted while watching White Lotus S3 👀 As the streaming landscape continues to expand, viewers are faced with an overwhelming array of choices, making it increasingly difficult to decide what to watch. In…
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Espresso, Energy Drinks, and Cottage Cheese: The Fun Side of On-Demand Data!
Hey Creative Collective! Let’s talk about something hotter than your morning espresso: the On-Demand market! On Demand is in demand, but the battlefield for customer loyalty is fierce. Here’s the 🔥🔥🔥 hot take: On-Demand has the most fun customer data! Social media, streaming, and cultural trends are driving customer…
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Love and Deepspace
Ever heard of someone taking an AI boyfriend on vacation? 🤖 🌴 That's exactly what one woman did after her divorce, dropping $70 for a virtual companion to join her on what would've been her anniversary trip. Her verdict? "Worth every penny." This got me thinking about where digital romance is headed. I believe we're on the…
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Super Bowl LIX Ads: Are They Even Ads Anymore?
Ah, Super Bowl Sunday—the one night a year where people pretend to care about commercials. Brands drop millions for 30 seconds of attention, and in return, we get a mix of celebrity cameos, nostalgia bait, and the occasional heartwarming moment that makes us forget we’re being sold something. But let’s be real: Are these…
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Creative Spotlight: Shake Shack's Congestion Pricing Campaign 🍔
Spotted in my email inbox: Welcome to the first edition of our Creative Collective spotlight! This space is dedicated to showcasing innovative campaigns that redefine customer engagement, and we're excited to kick things off with a look at Shake Shack's recent Congestion Pricing campaign. In response to New Yorkers…
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Happy Holidays from the Creative Collective! 🎉
Hi Creative Collective 🤩, As we approach the end of the year, I want to thank each of you for being a part of our community. We wish you all a joyful holiday season and a Happy New Year! As we reflect on the past year, here are some valuable resources we’ve shared: * Melting Points AI: New Flavors of Creativity * How to…
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The Power of Year in Review Campaigns
As we wrap up another year, one campaign style continues to dominate inboxes and social feeds: the "Year in Review" email. It’s a shining example of how "Data is the New Creative" when it comes to driving customer loyalty and retention. Spotify Wrapped may be the poster child, but they don't own the idea exclusively! Here…
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Any new creative holiday campaigns you love?
Hello Creative Collective! As the holiday season approaches, we want to hear from you! Are there any new creative holiday campaigns that you absolutely love? Whether it’s an innovative approach, a standout design, or a unique message, we’d love to see what’s inspiring you this year. I love this new one from e.l.f. - e.l.f.…