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The holidays are almost here!
Join Braze and Emarketer for a Holiday Retail Forecast webinar this week, Thursday August 7th at 2pm ET. In response to a projected slowdown in retail and ecommerce sales growth during the 2025 holiday season, retailers and brands have to adjust their strategies to focus on value, personalization, and leveraging digital…
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Forbes: 6 Research Findings That Prove 1st-Party Data Is Reshaping Personalized Shopping
Hello y'all! I'm back to share a recent Forbes piece that I thought you’d find interesting! It dives into the importance of 1st-party data as brands navigate the ever-evolving expectations of shoppers. The article includes interesting insights from our Braze team on how retailers can better leverage their own data while…
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🎉 Meet our new retail industry lead, Meredith Mitchell!! 🎉
Hello retail community! I'm so excited to introduce Meredith Mitchell, who recently joined Braze to lead our retail industry practice. Meredith brings a wealth of experience leading eCommerce and marketing at Disney, Biltmore & Altar'd State. You'll be hearing from Meredith more soon, but please help me give her a warm…
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Elevated Shopping Journeys Will Be Essential for Retail in 2025: Lessons from Black Friday/Cyber ...
Monday The Black Friday/Cyber Monday (BFCM) shopping period is a major event for consumers and retailers alike. What did we learn from this peak event this year and why are elevated shopping journeys going to matter in 2025? Learn more in the latest blog from Braze.
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Retailers Unlock the Power of AI Through a Composable Tech Stack
Composability is set to be a hot topic for Retailers in 2025. AI has arguably been the top trend of 2024. Read this latest blog from Braze to help you get ahead for 2025.
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Launching the Retail Radar!
Hi all, Welcome to the first Retail Radar, a weekly digest of top retail and eCommerce stories for you to follow what’s going on in the industry. Top News Stories * Foot Locker's third-quarter results showed that sales declined -1.4% leading to to a $33 million loss. The retailer called out sales had been hurt by a weaker…
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Check out this Retail & eCommerce Session from Forge
What Retailers Need to Know to Cut Through the Noise