Google Tag Manager

Forum Discussion

MaggieBrennan's avatar
MaggieBrennan
Icon for Community Manager rankCommunity Manager
3 years ago

Question about Segment Operator Filters

For the Segment Operator filters, do the words have to be exact that are input? For example, would it recognize "Cat" with a capital C when it’s being passed as "cat" with a lowercase C?
Segmentation
  • elijah-stevens's avatar
    elijah-stevens
    3 years ago

    Segment operator filters are case sensitive.

ashleyatbraze's avatar
ashleyatbraze
Braze Employee
3 years ago

This question was originally related to our SMS Click Tracking feature. 

  • Effectively retarget customers with Link Shortening: User-Level Click Tracking. We continue to make exciting updates to our SMS link shortening capabilities. The ‘SMS Clicked’ event, which previously recorded clicks in aggregate, now captures clicks at the user level. Using segment filters, you can leverage this event to retarget customers at a more granular level based on how they engage with links in your SMS messages.