Forum Discussion

Rajorigin's avatar
Rajorigin
Specialist
2 years ago

How to measure channel engagement and effectiveness

Hi all, I am new to braze therefore posing these questions out there. The support hitherto has been phenomenal. We are planning a cross sell initiative to our energy customers and our customer enga...
Reporting and Analytics
  • elyssa's avatar
    elyssa
    2 years ago

    So I think this is where the plot thickens, I've seen it done through Branch.io tracking (I'm not sure I would recommend it though), so I imagine there are other ways to capture that data.

    Depending on the size of your team / your engineering support you might want to pick this up with your engineering team - or decide that you might not need a fully fledged tracking system and prioritise!

    I unfortunately have no knowledge of adobe analytics so unsure of what's doable easily or not with it 🙂 

elyssa's avatar
elyssa
Practitioner II

So I think this is where the plot thickens, I've seen it done through Branch.io tracking (I'm not sure I would recommend it though), so I imagine there are other ways to capture that data.

Depending on the size of your team / your engineering support you might want to pick this up with your engineering team - or decide that you might not need a fully fledged tracking system and prioritise!

I unfortunately have no knowledge of adobe analytics so unsure of what's doable easily or not with it 🙂 

Rajorigin's avatar
Rajorigin
Specialist
2 years ago

Perfect Elyssa, thanks for that, yes, I have now configured the links in branch.io and have added unique UTM params for the tracking to be persistent through the funnel so I can track the conversions. Appreciate the help and you have a great day!!