ⓘ Changes are on the way!
Braze Bonfire is read-only from April 6–April 13, 2026. 

Braze Bonfire is getting an upgrade. From April 6 through April 13, 2026, Bonfire will be read-only while we tinker behind the scenes to improve your experience in the community. Read more.

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Forum Discussion

Arso's avatar
Arso
Expert
2 years ago

Question #2 on testing for BlaBlaCar - Test and Learn AMA

Guendalina when it comes to reporting and attribution, do you use Braze to evaluate campaign and flow performance or do you rely on some of the powerful Braze integrations with analytics platforms li...
Reporting and Analytics
dylancarpe's avatar
dylancarpe
Influencer
2 years ago

Braze does have tools for reporting and attribution, but in my experience many enterprise customers do get deeper analytics with the use of Currents and Snowflake. There are some specific engagement metrics accessible via currents that are not accessible via engagement reports in Braze. To Guendalina 's point, it's really common for customers to use visualization tools like Tableau using currents data.