Forum Discussion
Question #2 on testing for BlaBlaCar - Test and Learn AMA
Guendalina when it comes to reporting and attribution, do you use Braze to evaluate campaign and flow performance or do you rely on some of the powerful Braze integrations with analytics platforms li...
Braze does have tools for reporting and attribution, but in my experience many enterprise customers do get deeper analytics with the use of Currents and Snowflake. There are some specific engagement metrics accessible via currents that are not accessible via engagement reports in Braze. To Guendalina 's point, it's really common for customers to use visualization tools like Tableau using currents data.
