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Question #2 on testing for BlaBlaCar - Test and Learn AMA
Guendalina when it comes to reporting and attribution, do you use Braze to evaluate campaign and flow performance or do you rely on some of the powerful Braze integrations with analytics platforms li...
At BlaBlaCar we have dedicated analytics resources that help us monitoring the performances of programs and campaigns (and thanks to currents we are able to export data in Tableau, the data visualization tool we use in the company). We also monitor programs performances directly in Braze thanks to conversion events (to check uplift in conversions).
