Forum Discussion
Non-User-Specific Custom Events?
Hi all, we want to set up a campaign that is sent to anyone in our target audience when a specific event occurs on-site, but it would not be a user-specific custom event. Is there a way to do this wi...
Hi abenton , hope all is well! FYI, this is the exact use case for API-Triggered Campaigns where the message is sent based on logic/trigger that occurs from your backend, not based on the user's actions. You'll need some Engineering resources no matter what, although we can always try to take some effort off of their plates by building the API-triggered Campaigns/Canvases, maybe creating a webhook to capture the data, etc.
Hey Allan, thanks for the reply! I love the Braze video series you've been posting on LinkedIn! We're exploring a way to API trigger these comms with our engineering teams but were hoping there may be an internal Braze solution before we got too deep. Sounds like they'll need to be involved either way though. Thanks again!
