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tobiahadam's avatar
tobiahadam
Active Member
2 years ago

API driven campaign with audience driven by call

Hello, I am looking for clarification on using an API driven campaign and targeting users based on atributes passed in via the API call. is this down by calling on a predefined segment or is better...
SDKs and APIs
AllanHeo's avatar
AllanHeo
Strategist
2 years ago

As a short answer, I'd say you'll probably find it more simple to set the predefined segment in the dashboard UI. 

Connected Audiences can certainly work; you're just tied to the engineering resources to make any future changes if you go this route.

Let me know if you have additional questions!