ⓘ Changes are on the way!
Braze Bonfire is read-only from April 6–April 13, 2026. 

Braze Bonfire is getting an upgrade. From April 6 through April 13, 2026, Bonfire will be read-only while we tinker behind the scenes to improve your experience in the community. Read more.

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lllllukkk's avatar
lllllukkk
Supporter
3 years ago

Any good Google Analytics integration? Amplitude is too expensive...

Curious if anyone's using Braze with Google Analytics (instead of Amplitude). For event-driven campaigns, I've been using Amplitude but our firm is trying to move away from Amplitude because it is co...
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DaveSachs's avatar
DaveSachs
Supporter
3 years ago

I know this isn't helpful, but I'm super curious where you and your org end up landing with this. I have been using Amplitude to analyze Braze campaign performance pretty much exclusively since I started using Braze a few years ago -- this is now my third org where we are running that same setup. I don't know if it's possible to do this in GA, but I do imagine there may be other tools out there that get you close to what you get witih Amplitude (Heap, Pendo come to mind, but no guarantees you'll get the same ease of use and flexibility with those platforms).