Hey JacobSternberg 👋
Welcome to Braze and the Bonfire. I imagine you will get a few different opinions on this but my personal opinion is you first need transactional emails to keep users who are already purchasing notified and feeling comfortable with the process from payment to shipping to the product arriving.
Following this, I've seen a lot of great returns on Abandoned Cart emails in two businesses I've implemented them in.
Exciting time for you and your business. Ask as many questions as you need. 😊
Thanks David for the feedback! Would love to hear more about what you did specifically with Abandon Cart? Was it something unique or specialized to your business?
