Frequency Capping

When using frequency capping, does that mean that the user will not receive the message at all? Say we were to set the frequency cap for Push to only allow 1 push per day for any given user. Does that mean they get set in a holding pattern and the Push message will still send next day or they won't receive the Push at all when using frequency capping rules?

Find more posts tagged with

Mobile App Push

Comments

Arso

The user won't receive the message at all.

If your rule says one push per day, only the first push they qualify for on a given day will be sent. The rest will be aborted. There used to be a system message on the campaign dashboard, below the number of sends, that said something along the lines of "X messages were aborted due to frequency capping rules".

You can turn frequency capping off for individual campaigns. E.g. you send a push notification, the user clicks and they trigger abandoned cart - you can turn off capping for your abandoned cart campaigns to make sure they always deliver.

Related to the example above - you could also make triggered communications not count towards the rule, if you want to make sure users still get their promotional push of the day, on top of a triggered push.

If you want messages to carry over to the next day, you can use quiet hours, in combination with capping rules - turn off the rule for a specific automation, but enable quiet hours so if send time happens to be later in the day, it's postponed to the next day.

TedScott

They will not receive the message in that send, but if it's ongoing / is triggered again with reentry allowed, (and they still quality) they could receive it in a future send if the cap rule is not triggered in that send.

https://www.braze.com/docs/user_guide/engagement_tools/campaigns/building_campaigns/rate-limiting/#about-frequency-capping

AllanHeoFNM

Both great responses above!

c_hixon

Thank you both! This is very helpful.