Forum Discussion
Customer Data Platforms
I'm currently exploring the mind-boggling space of CDP's, naturally i'm leaning towards those that are Braze Alloy Partners. I'm putting this out to the community for both some vendor recommendati...
It sounds like you already have Braze and Snowflake? If so, what are you expecting the CDP to do for you that you cannot already do with Braze / Snowflake? There's lot of overlap and perhaps only a few use cases where a CDP is a must.
I can speak to mParticle (now owned by ROKT) / Braze / Snowflake as that was the Martech stack I managed for 4+ years from deployment to the end of my tenure. In the case of mPartice / Braze, you don't directly load the Braze SDK, instead you load the MP SDK, and then MP calls the Braze SDK for you (it does mean the version of the Braze SDK being loaded can end up behind current). In MP you can create separate workspaces for each of the brands. I would recommend one dev and one prod for each brand (instead of one using a dev/prod flag) with matching app groups in Braze.
Feel free to reach out directly if you would like to discuss.
Good luck on the adventure!
-Ted
https://www.linkedin.com/in/tedscott/
