Tips for teams just getting started using WhatsApp?

Start small and iterate. You don’t need to have a fully built-out WhatsApp strategy on day one. Get familiar with the channel by starting with one or two top use cases your team has in mind. Once you’ve done that, start to look for places where you can incorporate WhatsApp messages into your existing cross-channel journeys. Maybe that means adding a WhatsApp welcome message to your onboarding journey. Or setting up a triggered campaign on multiple channels including WhatsApp and using Intelligent Channel to deliver it to each user based on the channel they’re most likely to engage with. You’ll be off to the races in no time.