Forum Discussion
MaggieBrennan
Community Manager
Community ManagerKicking off the WhatsApp AMA
First question for you lexiehaggerty1, how can a brand tell if it’s ready to add WhatsApp into its existing customer engagement toolkit?
lexiehaggerty1could you please kindly tell us in which countries WhatsApp brings a relevant revenue? Is possible to identify industries where WhatsApp is the most popular channel?
Hi Tania!
WhatsApp is popular outside of the US in the following regions: Latin America, Europe, Asia, and the Middle East.
WhatsApp is popular across a variety of industries, but we’re seeing particularly strong usage in financial services, restaurants & delivery apps, and retail & eCommerce. For financial services and restaurants & delivery, WhatsApp is a powerful channel because of its high engagement rates. If you need to make sure your message gets seen by users, WhatsApp is a top channel to use. For retail & eCommerce, the channel’s rich media support like high-resolution images and videos make it a no-brainer. We’re also seeing a lot of use from travel brands, media companies, and health & lifestyle brands, who are able to build deeper relationships with their customers through more personalized, concierge-type experiences and robust two-way messaging.
