Forum Discussion
Funnel of Whatsapp
In which part of the funnel do you recommend using WhatsApp for improving the engagement? And how often do you send wsp to users?
Hi!
WhatsApp can be used throughout the customer lifecycle -- for activation, monetization, and retention use cases. Check out our WhatsApp Inspiration Guide for examples!
Frequency of messaging really depends on your WhatsApp strategy and industry.
The first step is to pick the campaigns that could benefit most from WhatsApp’s unique capabilities. That means identifying campaigns where:
- Two-way messaging would be beneficial, like onboarding flows or customer feedback campaigns.
- WhatsApp’s rich media could help you show off your products and services or enhance your promotional campaigns, including seasonal promotions, feature releases, and abandoned cart campaigns.
- You need to reach customers outside of your app to communicate time-sensitive or important information, like order status updates and critical account updates.
