For those who aren't aware of the changes with Gmail and Yahoo coming this year...
What’s changing with this announcement from Gmail and Yahoo Mail?
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There are five major requirements slated to occur in connection with Gmail and Yahoo Mail's new rules:
- One-click unsubscribe (RFC 8058) via the list-unsubscribe header is required for all commercial/promotional emails.
- There are now published spam complaint rate guidelines.
- Unsubscribes must be processed within two days.
- Senders must have valid email authentication. Any bulk (one-to-many) sender must have valid Sender Policy Framework (SPF), Domain Keys Identified Mail (DKIM), and Domain-Based Message Authentication, Reporting, and Conformance (DMARC) records.
- Senders must have valid PTR (FCrDNS) records
