Spam folder

Question

Hi everyone,

Nice to meet you 🙂

I'm new on Braze and still learning how to use it. I have a question for you :

The spam rate : it's the number of people declaring that email is a spam, right ?

How about knowing the number of people who received the email within their spam folder without doing any action ?

Thanks a lot for your help

Julie

ConorIrvine · Accepted Answer

Hey @JulieMichelot

The spam reporting in Braze is inclusive of user actions and inboxes defining as spam without user input.

Some definitions in Braze docs here:  https://www.braze.com/docs/user_guide/message_building_by_channel/email/reporting_and_analytics/email_reporting/#message-performance

If you're looking to get deeper insights I'm also a fan of using Microsoft SNDS and Google Postmaster