AI is transforming customer engagement, but true impact requires strategy—not just feature usage. Designed for marketers familiar with Braze, the new BrazeAI™ Engagement Specialist path moves customers beyond product training to help them build a strategic approach to AI-powered engagement, moving them from "which button do I click?" to "which AI approach drives the best business outcome?".
Across the path, you will go from mapping business challenges to the right BrazeAI™ capability, to then learning how to actually use the tools in the dashboard to turn data into predictive signals, run continuous AI-driven experimentation, personalize 1:1 at scale, and ultimately proving and scaling AI impact across your org.
Then take the certification exam to validate your knowledge and become a Braze Certified BrazeAI™ Engagement Specialist 🚀
Get stared:
📚️ Learning path
🏆️ Certification
