Hi all,
I'm a Braze Certified Marketing Specialist focused on lifecycle CRM for consumer subscription apps. Since 2023 I've worked in Braze at Lingoda (language learning) and Audible (Amazon), owning full-lifecycle programs across push, in-app, email and Content Cards, and supporting Audible's global migration onto Braze. Currently open to freelance, contract and project-based work.
What I can help with:
- Full-lifecycle app CRM: onboarding, activation, engagement, conversion, retention and win-back Canvases built for mobile-first products
- Braze migrations: audit of the existing setup, event and attribute mapping, campaign and segment rebuild, parallel-run QA, cutover
- Multi-channel campaign build and QA (push, in-app, email, Content Cards) with Liquid personalization and Connected Content
- Segmentation and experimentation: control groups, A/B and multivariate tests, holdouts, and turning results into the next iteration
- Subscription-specific journeys: trial-to-paid, renewal, churn prevention and reactivation.
Stack: Braze, Canvas Flow, Liquid, SQL, Looker, Iterable
Availability: Remote (Berlin), comfortable with US East overlap. Open to short-term projects, ongoing part-time work, or fractional lifecycle support.
Happy to walk through specific programs or send a CV. Feel free to reach out here or on LinkedIn.
