The way brands think about their data stack is changing. Cloud data
warehouses are becoming the center of everything, and the best-in-class activation platforms are built to work with them.
We're excited to introduce new enhancements to the Braze Data Platform (BDP): a composable data platform built to activate customer engagement directly on top of your existing infrastructure, no standalone CDP, extra middleware, or heavy sync pipelines required.
- Deeper Databricks integration: Bring your Databricks data and Braze engagement data together for real-time activation.
- Delta Sharing: A zero-copy data integration allowing brands to securely share real-time Braze engagement data back into their Databricks Lakehouse without building or maintaining ETL pipelines.
- Databricks CustomerLake integration: Build targeted audiences directly in Databricks and activate them across multiple destinations for cohesive customer experiences.
- Model serving integration: Use Databricks-hosted proprietary and open-source models to power agentic workflows in BrazeAI Agent Console™.
- User profile streaming: Push user-level attributes and custom data from Braze directly to Snowflake or other storage destinations.
- New CDI user interface: Source and sync are now separate, so you can reuse warehouse connections across multiple syncs.
- CDI SQL editor: Query your warehouse tables as-is with standard SQL, right inside Braze.
- Account objects: Model complex relationships like households, enterprises, and more to personalize at both the user and account level.
The Braze Data Platform is built to streamline your stack and your customer engagement. By activating data directly where it lives, brands achieve a faster time-to-value and higher ROI on existing cloud data investments.
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