Maven is seeking a Braze Lifecycle Manager (AI) to join our Member Communications team and help shape how members experience Maven across their entire journey. This role sits at the intersection of lifecycle strategy, systems operations, and product partnership—owning how, when, and why we engage members across email, push, and in-app channels.
You will lead the operational engine behind lifecycle communications and product marketing messaging, evolving it into an AI-native, automated, and highly scalable engagement system that drives both business outcomes and clinical impact.
This role reports to the Head of Member Comms & Content and is ideal for someone who thrives in complexity, builds scalable systems, and translates product and clinical priorities into meaningful member behavior change.
As a Braze Lifecycle Manager (AI) at Maven, you will:
Own lifecycle operations & systems
- Lead end-to-end execution and optimization of lifecycle journeys across email, push, and in-app messaging
- Own Braze as the system of record for lifecycle communications, including segmentation, personalization, QA, scheduling, and performance tracking
- Maintain orchestration logic, journey hygiene, and overall system integrity across all lifecycle programs
Build an AI-native lifecycle engine
- Identify and implement opportunities for AI-driven personalization, automation, and journey optimization
- Partner with Data and Product teams to evolve toward trigger-based, adaptive, and predictive lifecycle systems
- Reduce manual execution through scalable workflows, modular templates, and automation frameworks
Drive intake, prioritization, and operational excellence
- Manage cross-functional intake from Product, Clinical, Marketing, and other teams
- Own ticketing, prioritization, and delivery workflows (e.g., Jira), ensuring clarity, transparency, and timely execution
- Serve as the connective layer between strategic intent and operational delivery
Partner deeply with Product & Clinical teams
- Translate product launches, feature updates, and clinical protocols into lifecycle strategies that drive adoption and behavior change
- Embed lifecycle thinking early into the product development lifecycle
- Ensure messaging is tightly aligned with in-product experiences and clinical guidance
Drive engagement, retention, and behavior change
- Lead initiatives that improve activation, retention, re-engagement, and program enrollment
- Identify drop-offs and friction points in member journeys and design targeted interventions
- Support clinical and care outcomes (e.g., adherence, care plan completion) through lifecycle touch points
Lead with data and experimentation
- Use analytics to identify performance gaps, opportunities, and behavioral insights
- Design and run A/B tests and ongoing experimentation programs
- Report on lifecycle performance across engagement, retention, and clinical outcome metrics
Uphold a high bar for member experience
- Ensure all communications meet high standards for clarity, tone, accessibility, and inclusivity
- Maintain consistency across channels, programs, and journeys
- Continuously improve the member experience through iteration, feedback, and insight
What we’re looking for:
- 3–5 years of experience in lifecycle marketing, CRM, member communications, or product communications
- Deep hands-on experience with Braze (segmentation, canvases, personalization, and reporting)
- Proven success improving engagement, retention, or behavior change through lifecycle programs
- Experience managing complex, cross-channel lifecycle ecosystems
- Strong project management skills with ability to coordinate multiple stakeholders
- Ability to balance strategic thinking with detailed execution
- Comfort working with analytics tools, dashboards, and experimentation frameworks
- Ability to translate data into clear insights and actionable lifecycle improvements
- Interest in building AI-native lifecycle capabilities (e.g., predictive triggers, dynamic personalization)
- Experience working closely with Product, Engineering, and/or Clinical teams
- Ability to translate complex product or clinical concepts into clear, human member communications
The base salary range for this role is $115k-$135K per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.
