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Cookies on Braze - How are they used?

JoeHarris1912

We have noticed that our CMP acceptance of cookies seems to be having some impact on our Content Cards and IAM showing to users. We are noticing a dip in people receiving these on both Web and Mobile however the users should fall into the segment to receive the marketing. Does Braze use cookies to delineate whether or not to show some marketing from particular channels on Web and Mobile?

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Comments

ECulle

Yes, your CMP's cookie acceptance settings are likely the cause.

On your website, Braze relies on first-party cookies to perform its essential functions: identifying the user and managing the display of Content Cards and In-App Messages.

When a user rejects cookies via your CMP, the Braze Web SDK is blocked. As a result, Braze cannot recognize the user on your website and therefore will not show them any marketing messages.

The solution is to configure your CMP to always allow the cookies set by the Braze SDK. You can do this by categorizing Braze's cookies as "essential" or "functional" within your CMP's settings. This ensures that Braze can operate correctly even if a user opts out of other analytics or marketing trackers. Once enabled, you should see your delivery rates return to normal.

Emmett, Covalent Marketing

TedScott

Without the details on which CMP (Consent Management Planform) you are using, how it is configured, and how the Braze SDK is loaded, I would say that from your description, it sounds like you are not loading the Braze SDK when consent has not been collected or has been rejected (the Braze SDK is subject privacy consent via your CMP)- This would the expected behavior to comply with privacy / consent laws.

How it behaves will depend on how you have your privacy / consent configured in your consent platform (CMP), and that will depend on how strictly your organization is going follow the privacy laws you are subject to (what level of risk/reward they will accept).