Let's talk customer retention post-holidays

MaggieBrennan

Any tips for retaining the customers you just gained during the holiday season into the new year? @LindseySilver Curious to hear your thoughts here! 

LindseySilver

Don’t succumb to the holiday hangover—build a post-holiday plan that will extend the holiday cheer into the new year and beyond! 

A few great campaign ideas to keep the momentum going:

• In-Product Surveys: Once the holiday season is over, some brands struggle to make meaningful improvements to the customer experience - because they don’t have the data they need. The Solution? Capture zero-party user insights with feedback surveys throughout the customer engagement lifecycle - especially during peak engagement months. These insights about what users are looking for can then feed into subsequent campaigns to deliver a tailored experience
• Prevent Early-Lapsing Users: Reach out to your lapsing users via social or owned channels with tailored content - supporting more frequent, deeper engagement.
  • Inserting deep links within campaigns realize a 21% boost in driving conversions in 72 hours, according to Braze data.
• Kickstart Your Fresh Start: Kickstart the New Year with a 7-day or 30-day challenge. There’s a cool opportunity to partner with a brand in another sector here. What if a marketplace partnered with a wellness app? Each day, we'll guide you to declutter a part of your home and list the items on the marketplace, coupled with a soothing meditation. It’s a fresh start for you and a second life for your items.

 

Want to learn more? There’s a full 10-minute webinar “Retain Your Holiday Customers Into the New Year and Beyond” on our website.