Products in the Braze Data Platform

Sahiz

What products make up the Braze Data Platform?

MaggieBrennan

Recognizing that brands have different technologies and workflows in their marketing tech stacks – we’ve built the Braze Data Platform with flexibility and extensibility in mind. We categorize new and existing product and partner integrations into 3 pillars:

Data Unification: Ingest and consolidate first-party data from any source through direct integrations with your data warehouse, CDPs, digital properties, backend systems, and other software investments—all with ultra-low latency.

• Braze SDKs: Automatically collect essential and custom app or web data to enable communication with Braze services.
• Braze APIs: Record custom events, user attributes, and purchases for users with the /users/track API endpoint.
• Cloud Data Ingestion (CDI): Directly connect, sync, and delete user data (user attributes, events, purchases) and Catalog data from the leading data warehouses.
• Data Transformation: Send data from any SaaS tool into Braze using webhooks.
• Catalogs: Access data from imported CSV files and API endpoints to enrich your messages, similar to custom attributes or custom event properties through Liquid
• Partner integrations: Directly ingest data into Braze from your CDPs, marketing analytics, or other platforms with 150+ pre-built integrations

Data Activation: Get a full picture of your customers' ever-changing behaviors and preferences with an always-on stream of data that instantly updates customer profiles, audience segments, and message personalization.

• Query Builder: Answer bespoke data questions and pull out critical insights with a flexible & customizable SQL report builder.
• SQL Segment Extensions: Build and target any segment imaginable with a fast and flexible SQL editor.
• CDI Segments: build and activate segments directly, with zero-copy data access.
• ID management: Identify and merge user profiles based on key identifiers like email addresses and phone numbers.
• Data Management: Leverage updated tagging and reporting capabilities with Braze Catalogs to better understand and optimize data usage and performance.

Data Distribution: Stream data to external applications and systems to enable deeper customer insights and better decision-making. Leverage powerful out-of-the-box partner integrations to increase data agility, driving better outcomes for your business. 

• Currents & Partner integrations: Stream real-time engagement data (messaging events, customer behavior events, and more) outside of Braze, with turnkey partner integrations. 
• Snowflake Data Sharing: Securely access zero-copy data from Braze via your Snowflake instance through Snowflake’s Data Sharing capabilities