What is the Braze Data Platform? Is this a new product?
The Braze Data Platform (BDP) is a comprehensive, composable set of data products and partner integrations, that empowers brands to make their data the fuel for scaled, impactful, cross-channel customer engagement.
Over the years, we’ve been building data products and integrations that help make brands’ data the fuel for impactful customer engagement. As we have talked with our customers – in marketing, data and engineering – we consistently heard that they sought support in 3 areas, to help unlock the value of data for customer engagement: Data Unification, Activation and Distribution.
The BDP brings together all of our existing data products and partner integrations, and includes several exciting new product capabilities:
