nav[aria-label="Primary Navigation"] { padding: 0; & ul { list-style: none; width: 100%; display: flex; flex-direction: row; justify-content: start; align-items: start; gap: 30px; padding: 0; & li { margin: 0; } & ul li { list-style: none; } } }

SEO Team Pushback on Braze

rickiezayee

Hello community! Quick question on Content Cards and IAM with Braze. Getting some push back from SEO team who say that screen intercepts/modals goes against Google’s guidelines. I think they are getting confused with Popups, as I don’t see how content served by Braze is indexable. Has anyone come across this before? Does anyone have a deeper technical knowledge here before I ask our CSM?

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Accepted answers

Manoj__

Hello @rickiezayee Yes, your team is correct saying that modals are against Google Guidelines but not all modals are bad. for eg. Cookie consent modal

The modals that changes the layout, blocks the loads of website and delays the user interaction with website are considered bad to SEO.

Braze used async loading for Web SDK to avoid all of these issues.

On top of this you can pre-fetch the DNS to establish an early connection with Braze servers.

here is an example

As long as you are following these practices you should be good.

You can read more about these here: https://web.dev/articles/cookie-notice-best-practices

All comments

MaggieBrennan

@rickiezayee I feel like I saw a thread about this internally - I will try and hunt it down and ask the Content Cards/IAM composition teams.